When I started developing the ROWFORMER™, I wasn’t thinking small. I wasn’t thinking about just one studio, one city, or one country. I was thinking about how people move—and how they want to move. Because the truth is, fitness isn’t bound by borders anymore. If you’re inventing something truly innovative in this space, you need to think globally from day one.

It Started With a Vision for Change

Before the ROWFORMER™ even existed, I had already begun creating what would eventually become the HARDTFIT METHOD—a dynamic, cardio-infused strength training system that fused control with intensity. I saw a gap in the market: traditional Pilates was effective for core strength and injury prevention, but often lacked the metabolic firepower of rowing or HIIT. On the flip side, high-output programs rarely emphasized alignment, precision, or joint health.

So I asked: Why not both?

The ROWFORMER™ was born from that question—a hybrid machine that combines the resistance of a Pilates reformer with the power of a water rower. It offers a full-body workout that targets muscles and cardiovascular endurance simultaneously, without compromising on form or impact.

The STRONG Pilates Partnership

Around the time the ROWFORMER™ was finalized, STRONG Pilates discovered the method on Instagram. Its founders—Michael Ramsey and Mark Armstrong, who had extensive experience running F45 studios—were ready to bring something new to the market. They flew to my studio within days of seeing the concept and immediately understood the potential.

From there, we struck a deal: STRONG Pilates would hold the exclusive license for the ROWFORMER™ and white-label the HARDTFIT METHOD under their brand. What they’ve built since then has exceeded all expectations—scaling internationally at a rate far above industry norms.

Today, STRONG Pilates is in over 9 countries with more than 80 open locations and 175+ presold licenses, including a major U.S. expansion slated for 2025/2026.

Why I Filed Patents in the U.S., Australia, and New Zealand

Let’s be real—patents aren’t glamorous. But if you’re serious about scaling a product or method, you need legal protection. A good patent strategy allows you to grow with confidence and reduces the risk of imitation.

I filed early in Australia (where STRONG launched), the U.S. (the largest fitness market in the world), and New Zealand (a key regional hub). That early action helped us establish partnerships, secure licensing deals, and grow globally without legal ambiguity.

Patents give your product credibility—and freedom. You’re not constantly looking over your shoulder. You’re looking ahead.

Fitness Is a Global Language—So Build Like It

Here’s what I’ve learned through this journey: the desire to move better is universal. People from Sydney to Stockholm want efficient, smart training that strengthens both body and mind. They may speak different languages, but when that timer starts on the ROWFORMER™, they’re all focused on one thing—getting stronger.

As an inventor or founder, you need to design with that universality in mind:

• Can your product adapt to different body types and fitness levels?
  
• Is your branding globally relevant and inclusive?
  
• Have you protected your idea in key international markets?
  

Because once your idea gains traction, things move fast. If you’re not ready, someone else might be.

A Message to Fellow Inventors: Protect It Early

If you’re sitting on a new method, machine, or idea—don’t wait until you’ve “made it” to protect it. I’ve seen too many brilliant innovators get left behind because someone else beat them to a key territory or replicated their idea with minor tweaks.

Success attracts attention. And attention invites imitation.

A solid intellectual property strategy doesn’t just keep copycats out—it opens doors for scale, funding, and partnership. It allows you to build with confidence.

Building STRONG for the World

The feedback we’ve received from STRONG Pilates locations around the globe has been clear: the workout works. The ROWFORMER™ delivers. And the method resonates because it’s rooted in universal values—strength, efficiency, and purpose-driven movement.

Having the right legal foundation meant we could expand without roadblocks. We didn’t have to explain what we owned—we had the receipts.

The Future of Fitness Is Borderless and Collaborative

Looking ahead, I believe we’ll see more hybrid fitness models, international joint ventures, and cross-border innovation. Founders from different continents will collaborate on ideas that scale worldwide. But to play in that arena, your systems need to be ready.

So if you’re building the next big thing, here’s my advice:
Think bigger. Move smarter. And protect what you create.

Because movement knows no borders. And neither should your vision.